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Creating and Managing Superior Customer Value - Advances in Business Marketing and Purchasing Arch G. Woodside-Michael Gibbert-Francesca Golfett
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Creating and Managing Superior Customer Value - Advances in Business Marketing and Purchasing
Arch G. Woodside-Michael Gibbert-Francesca Golfett
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
352 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2008. gada 1. novembris |
| ISBN13 | 9781848551725 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 352 |
| Izmēri | 162 × 235 × 41 mm · 804 g |
| Valoda | Angļu |
| Redaktors | Gibbert, Michael |
| Redaktors | Golfetto, Francesca |
| Redaktors | Woodside, Arch G. |
