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Handbook On Brand And Experience Management (Research Handbooks In Business And Bernd H. Schmitt
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Handbook On Brand And Experience Management (Research Handbooks In Business And
Bernd H. Schmitt
Explores fresh directions in both brand management research and practice. This book examines such topics as brand attachment, brand permission, and brand meaning. It is suitable for researchers in the areas of marketing, business, management, sociology and psychology.
328 pages
| Mediji | Grāmatas Book |
| Izlaists | 2008. gada 28. decembris |
| ISBN13 | 9781847200075 |
| Izdevēji | Edward Elgar Publishing Ltd |
| Lapas | 328 |
| Izmēri | 169 × 244 × 24 mm · 720 g |
| Valoda | Angļu |
| Redaktors | Rogers, David L. |
| Redaktors | Schmitt, Bernd H. |
