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Managing Tourism And Hospitality Services: Theory And International Applications Bruce Prideaux
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Managing Tourism And Hospitality Services: Theory And International Applications
Bruce Prideaux
Aims to enhance theoretical and practical understanding of quality management in tourism and hospitality. This book examines the range of research methods applied to further develop tourism and hospitality service management research. It also highlights the tensions and challenges in tourism and hospitality services management.
384 pages, Illustrations, maps
| Mediji | Grāmatas Book |
| Izlaists | 2006. gada 14. septembris |
| ISBN13 | 9781845930127 |
| Izdevēji | CABI Publishing |
| Lapas | 384 |
| Izmēri | 169 × 248 × 25 mm · 952 g |
| Redaktors | Laws, E. |
| Redaktors | Moscardo, G. (James Cook University, Australia) |
| Redaktors | Prideaux, B. (James Cook University, Australia) |
