Pastāsti draugiem par šo preci:
Marketing Research: Approaches, Methods and Applications in Europe Kent, Ray (University of Stirling) New edition
Marketing Research: Approaches, Methods and Applications in Europe
Kent, Ray (University of Stirling)
Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.
592 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2006. gada 11. decembris |
| ISBN13 | 9781844803279 |
| Izdevēji | Cengage Learning EMEA |
| Lapas | 592 |
| Izmēri | 219 × 275 × 29 mm · 1,52 kg |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim