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Gendered Marketing (Gendered Management) Pauline Maclaran
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Gendered Marketing (Gendered Management)
Pauline Maclaran
Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.
160 pages
| Mediji | Grāmatas Book |
| Izlaists | 2022. gada 5. augusts |
| ISBN13 | 9781839108815 |
| Izdevēji | Edward Elgar Publishing Ltd |
| Lapas | 168 |
| Izmēri | 224 × 142 × 15 mm · 310 g |