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Modern Political Marketing and Relational Capital: Navigating the Digital Frontier
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Modern Political Marketing and Relational Capital: Navigating the Digital Frontier
Modern Political Marketing and Relational Capital explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections between political actors and their audiences.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2026. gada 11. maijs |
| ISBN13 | 9781837087136 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 256 |
| Izmēri | 152 × 229 × 18 mm · 512 g |
| Valoda | Angļu |
| Redaktors | Dadwal, Sumesh (London South Bank University, UK) |
| Redaktors | Kumar, Pawan (Lovely Professional University, India) |
| Redaktors | Tiwari, Arpit (Lovely Professional University, India) |
| Redaktors | Verma, Rajesh (Lovely Professional University, India) |
