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Unveiling Bleisure Travellers: Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics - Advances in Digital Technology and Data-Driven Business Practices Nripendra Singh-Tanveer Kajla-Pooja Kansra
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Unveiling Bleisure Travellers: Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics - Advances in Digital Technology and Data-Driven Business Practices
Nripendra Singh-Tanveer Kajla-Pooja Kansra
The central focus of this exploration lies in the intelligent utilization of big data to understand consumer behavior and actively engage and enhance their social experiences.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 17. novembris |
| ISBN13 | 9781836621072 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 368 |
| Izmēri | 152 × 229 × 24 mm · 594 g |
| Redaktors | Kajla, Tanveer (NALSAR University of Law, India) |
| Redaktors | Kansra, Pooja (Lovely Professional University, India) |
| Redaktors | Singh, Nripendra (Pennsylvania Western University, USA) |
