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Beyond the Screen: How Immersive Technologies Are Reshaping Marketing
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€ 106,49
Paredzamā piegāde 2027. gada 30. martā
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Beyond the Screen: How Immersive Technologies Are Reshaping Marketing
Beyond the Screen explores how virtual reality, augmented reality, and the metaverse, transform brand strategy by redefining consumer engagement through multi-sensory, participatory experiences across virtual and hybrid environments.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2027. gada 17. marts |
| ISBN13 | 9781807911096 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 320 |
| Izmēri | 150 × 220 × 20 mm · 513 g (Svars (aptuveni)) |
| Redaktors | Nguyen, Mai (Griffith University, Australia) |
| Redaktors | Zhang, Yunen (Singapore University of Social Sciences, Singapore) |
