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Rethinking Advertising As Paratextual Communication (Rethinking Business And Man Chris Hackley
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Rethinking Advertising As Paratextual Communication (Rethinking Business And Man
Chris Hackley
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.
160 pages
| Mediji | Grāmatas Book |
| Izlaists | 2022. gada 22. aprīlis |
| ISBN13 | 9781800882614 |
| Izdevēji | Edward Elgar Publishing Ltd |
| Lapas | 160 |
| Izmēri | 138 × 216 × 14 mm · 310 g |
