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Developing Successful Global Strategies for Marketing Luxury Brands Fabrizio Mosca
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Developing Successful Global Strategies for Marketing Luxury Brands
Fabrizio Mosca
Focuses on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers' behaviour, integration between physical and online channels, and the development of social media marketing strategies.
351 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 15. marts |
| ISBN13 | 9781799868576 |
| Izdevēji | IGI Global |
| Lapas | 351 |
| Izmēri | 216 × 279 × 20 mm · 954 g |
| Valoda | Angļu |
| Redaktors | Casalegno, Cecilia |
| Redaktors | Gallo, Rosalia |
| Redaktors | Mosca, Fabrizio |
