Pastāsti draugiem par šo preci:
Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Cena
€ 212,99
Pasūtīts no attālās noliktavas
Paredzamā piegāde . gada 14. - 28. jūl.
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Pieejams arī kā:
Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Presents research on employing various gamification mechanics to alter and enhance certain behaviours in marketing contexts. The book features coverage of a wide range of topics, such as online gaming, user engagement, and target marketing.
356 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 3. februāris |
| ISBN13 | 9781799819714 |
| Izdevēji | IGI Global |
| Lapas | 356 |
| Izmēri | 150 × 220 × 10 mm · 616 g |
| Valoda | Angļu |
| Redaktors | Helmefalk, Miralem |
| Redaktors | Marcusson, Leif |
