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Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. The book highlights a wide range of topics, including online gaming, user engagement, and target marketing.
300 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2020. gada 3. janvāris |
| ISBN13 | 9781799819707 |
| Izdevēji | IGI Global |
| Lapas | 300 |
| Izmēri | 150 × 220 × 20 mm · 830 g |
| Valoda | Angļu |
| Redaktors | Helmefalk, Miralem |
| Redaktors | Marcusson, Leif |