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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Provides insight into the application of present-day customer relationship management within the retail industry. Highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships.
400 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 11. oktobris |
| ISBN13 | 9781799814122 |
| Izdevēji | Business Science Reference |
| Lapas | 400 |
| Izmēri | 150 × 220 × 20 mm · 1,76 kg |
| Valoda | Angļu |
| Redaktors | Druica, Elena |
| Redaktors | Musso, Fabio |
