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Innovations in Technology and Marketing for the Connected Consumer
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Innovations in Technology and Marketing for the Connected Consumer
Presents insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. Highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing.
305 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 15. novembris |
| ISBN13 | 9781799801313 |
| Izdevēji | IGI Global |
| Lapas | 305 |
| Izmēri | 150 × 220 × 20 mm · 1,60 kg |
| Valoda | Angļu |
| Redaktors | Dadwal, Sumesh Singh |
