Rachel Reveley

Learn Graphic Design (Page by Page) Rachel Reveley

50 exercises in colour, composition, typography, branding, packaging, editorial design and contextual studies designed to help you become a confident and capable graphic designer. ContentsCompositionAbstract composition18Communicating concepts with composition20The rule of thirds22In the flow24Going with the flow26The Close-up28Paralellagrams 30TypographyWhat's in a glyph34Between the lines36Kerning and tracking38Type treatments40To serif or not to serif42Ligatures44Interlocking words46Breaking words48Ornamental type50Size and weight52ColourSpinning the wheel56Colour psychology58Branding and colours60Colour bock62 Colour collections64PackagingTea68What's in the box?70Redesign72Inspiration from art74BrandingMake your own mark78Brand evolution80It's In the bank82Targeted branding84Travel merger86Urban Clothing88Versatility and consistency90Hidden meanings92EditorialBleeding edges96A grid of rays98White space100A different angle102Random article104Fashion106ContextApril Greiman110Paula Scher112Massim Vignelli114Chipp Kidd116Bauhaus118 Brutalism120Iconic album covers122conic film posters124Next Steps126 Resources128About the author129Example exercise: TeaTea is such an ingrained part of English culture that it is surprising that we grow very little of it and it only became popular in the 17th century. While generally considered a traditional genteel pastime, it has enjoyed a renaissance in the last few years with new variations on the traditional cuppa and exciting designs. Choose from the following influences to create designs for a new range of tea. BauhausBrutalismCubismFauvismMinimalismModern Japanese designTraditional japanese designFor each theme: create a mood board of influences. Develop a few dozen simple flat visuals in a small square or rectangular format. Develop several designs by experimenting with type treatments and different ways of laying out each design. Develop one or more of these into three-dimensional designs with all the information you'd typically find on tea packages such as a blurb origin, manufacturer details and quantity