Ratnesh Dwivedi

Mass Media and Communication in Global Scenario Ratnesh Dwivedi

The days of metamorphosis in global media environment is triggering the rapid changes in academic scenario of Mass Media and Communication. Today one can not continue with same old curriculum which was taught ten years back. Academic institutions and universities continuously keep revising the syllabus and course curriculum keeping the needs of industry in mind. Same is applicable for academicians and researchers in the community of Mass Media and Communication. Research has been emphasized with core competence and both the educators and students are encourages to do valuable researches to obtain a key methodology in area of education and teaching to Mass Media and Communication. We are living in the era of communication and in the days of 24*7 news channels, sharp PR and advertisement and internet newspapers. Just to cite an example how rapidly the news, mass media and communication environment changing I will quote an example from U. S. media scenario. In May, 2012 Warren Buffett