Pastāsti draugiem par šo preci:
Understanding Interactive Network Branding in SME Firms Tornroos, Jan-Ake (Abo Akademi University, Finland)
Understanding Interactive Network Branding in SME Firms
Tornroos, Jan-Ake (Abo Akademi University, Finland)
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
176 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 12. novembris |
| ISBN13 | 9781789739787 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 176 |
| Izmēri | 161 × 232 × 14 mm · 415 g |
| Valoda | Angļu |
| Redaktors | Koporcic, Nikolina (University of Nottingham, UK) |