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Global Brand Management: A Guide to Developing, Building & Managing an International Brand Laurence Minsky
Global Brand Management: A Guide to Developing, Building & Managing an International Brand
Laurence Minsky
Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 3. novembris |
| ISBN13 | 9781789660401 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 328 |
| Izmēri | 178 × 250 × 33 mm · 706 g |
| Valoda | Angļu |