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Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands Jorge David Fernandez Gomez New edition
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Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
176 pages, 2 Diagrams
![Cover for Engholm, Ida (Royal Danish Academy, Denmark) · DesignWISE: At skabe uden at skade (Paperback Book) [2 New edition] (2026)](https://imusic.b-cdn.net/images/item/original/945/9781835953945.jpg?engholm-ida-royal-danish-academy-denmark-2026-designwise-at-skabe-uden-at-skade-paperback-book&class=scaled&v=1778117230)
