Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization -  - Grāmatas - Multilingual Matters - 9781788921862 - 2018. gada 1. novembris
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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

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This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.


192 pages

Mediji Grāmatas     Hardcover Book   (Grāmata ar cieto muguriņu un vāku)
Izlaists 2018. gada 1. novembris
ISBN13 9781788921862
Izdevēji Multilingual Matters
Lapas 178
Izmēri 165 × 241 × 17 mm   ·   436 g
Valoda Angļu  
Redaktors Breidbach, Stephan
Redaktors Kuster, Lutz
Redaktors Schmenk, Barbara

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