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Debates in Marketing Orientation - Emerald Points Bozkurt, Bilgehan (Istanbul Arel University, Turkey)
Debates in Marketing Orientation - Emerald Points
Bozkurt, Bilgehan (Istanbul Arel University, Turkey)
This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.
210 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 14. janvāris |
| ISBN13 | 9781787698369 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 240 |
| Izmēri | 197 × 129 × 28 mm · 260 g |
| Valoda | Angļu |