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Organizing Marketing and Sales: Mastering Contemporary B2B Challenges Per Andersson
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Organizing Marketing and Sales: Mastering Contemporary B2B Challenges
Per Andersson
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
300 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 29. maijs |
| ISBN13 | 9781787549692 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 368 |
| Izmēri | 176 × 247 × 26 mm · 770 g |
| Valoda | Angļu |
| Redaktors | Andersson, Per (Stockholm School of Economics, Sweden) |
| Redaktors | Axelsson, Bjorn (Stockholm School of Economics, Sweden) |
| Redaktors | Rosenqvist, Christopher (Stockholm School of Economics, Sweden) |
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