Pastāsti draugiem par šo preci:
Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets - Marketing in Emerging Markets Ramendra Singh
Cena
€ 150,49
Pasūtīts no attālās noliktavas
Paredzamā piegāde . gada 6. - 16. nov.
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
Saņemiet paziņojumus par jauniem Ramendra Singh izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets - Marketing in Emerging Markets
Ramendra Singh
BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
240 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 3. decembris |
| ISBN13 | 9781787145566 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 240 |
| Izmēri | 237 × 159 × 20 mm · 504 g |
| Valoda | Angļu |
| Redaktors | Singh, Ramendra (Indian Institute of Management, India) |
