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Marketing to the Poor: Creating Value Ramendra Singh
Marketing to the Poor: Creating Value
Ramendra Singh
This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.
252 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2022. gada 12. oktobris |
| ISBN13 | 9781032130286 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 150 |
| Izmēri | 150 × 220 × 20 mm · 470 g |
| Valoda | Angļu |
| Redaktors | Singh, Ramendra |
| Redaktors | Wani, Tahir A. |