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New Perspectives in Luxury Branding - Emerald Gems Emerald Group Publishing Limited
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New Perspectives in Luxury Branding - Emerald Gems
Emerald Group Publishing Limited
This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands
224 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 29. oktobris |
| ISBN13 | 9781785608636 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 224 |
| Izmēri | 241 × 167 × 18 mm · 399 g |
| Valoda | Angļu |
