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Social Marketing And Behaviour Change: Models, Theory And Applications Linda Brennan
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Social Marketing And Behaviour Change: Models, Theory And Applications
Linda Brennan
With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice.
448 pages
| Mediji | Grāmatas Book |
| Izlaists | 2014. gada 26. decembris |
| ISBN13 | 9781782548140 |
| Izdevēji | Edward Elgar Publishing Ltd |
| Lapas | 448 |
| Izmēri | 156 × 234 × 29 mm · 786 g |
