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International Marketing In Fast Changing Environment Bryan Jean-Shaoming Zou-Jyh-Shen Chiou
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International Marketing In Fast Changing Environment
Bryan Jean-Shaoming Zou-Jyh-Shen Chiou
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,
350 pages
| Mediji | Grāmatas Book |
| Izlaists | 2013. gada 8. oktobris |
| ISBN13 | 9781781908969 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 350 |
| Izmēri | 235 × 159 × 28 mm · 571 g |
| Valoda | Angļu |
| Redaktors | Chiou, Jyh-Shen |
| Redaktors | Jean, Bryan |
| Redaktors | Zou, Shaoming |
