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Research Themes for Events Peter Robinson
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Research Themes for Events
Peter Robinson
Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.
184 pages, 65
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 25. oktobris |
| ISBN13 | 9781780642529 |
| Izdevēji | CABI Publishing |
| Lapas | 192 |
| Izmēri | 248 × 177 × 16 mm · 568 g |
| Valoda | Angļu |
| Redaktors | Finkel, Rebecca (Queen Margaret University, UK) |
| Redaktors | McGillivray, David (University of the West of Scotland, UK) |
| Redaktors | McPherson, Gayle (University of the West of Scotland, UK) |
| Redaktors | Robinson, Dr Peter (Department Head, Leeds Beckett University, UK) |
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