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Event Planning and Destination Marketing John Ericson A. Policarpio
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Event Planning and Destination Marketing
John Ericson A. Policarpio
Events act as vital forces in tourism, drawing visitors while shaping destination identity and boosting local economies. Insights reveal artful planning, stakeholder coordination, digital strategies, sponsorship management, and evaluation techniques that build a destination’s brand and community appeal.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2026. gada 1. marts |
| ISBN13 | 9781779569059 |
| Izdevēji | Arcler Press |
| Lapas | 470 |
| Izmēri | 150 × 220 × 10 mm · 705 g (Svars (aptuveni)) |
