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Marketing Fundamentals Risha Khandelwal
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Marketing Fundamentals
Risha Khandelwal
Uncover how marketing connects businesses with consumers through value creation, relationship-building, and strategic positioning. Explore market segmentation, consumer behavior, branding, digital trends, and sustainable practices using practical examples and analytical frameworks to drive growth in competitive markets.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2026. gada 1. marts |
| ISBN13 | 9781779568700 |
| Izdevēji | Arcler Press |
| Lapas | 234 |
| Izmēri | 150 × 220 × 10 mm · 470 g (Svars (aptuveni)) |
