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Sustainability in Marketing Practice: Strategies for Industry 4.0 Subrata Chattopadhyay-Udit Chawla
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Sustainability in Marketing Practice: Strategies for Industry 4.0
Subrata Chattopadhyay-Udit Chawla
Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable marketing strategy. Connects marketing, consumption, and sustainability.
355 pages, 28 Illustrations, color; 55 Illustrations, black and white
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 23. augusts |
| ISBN13 | 9781774915882 |
| Izdevēji | Apple Academic Press Inc. |
| Lapas | 306 |
| Izmēri | 150 × 220 × 20 mm · 700 g |
| Valoda | Angļu |
| Redaktors | Chattopadhyay, Subrata |
| Redaktors | Chawla, Udit |
