Ange Zobo

Relational Marketing Ange Zobo

while allowing entrepreneurs to know the best about relationship marketing and diversify their marketing and marketing strategies, The objective of this manual is aimed at the exercise of relationship marketing in a professional way. It is the lack of professionalism in this area that causes failures and defections; which has the consequence of conveying an often pejorative image of the relational marketing companies as well as the people evolving in this sector of activity. This work has a didactic character through the presentation of the transformational method for a practice of the marketing of network. The transformational method is that which is addressed to the man in his deepest being in order to operate in him the necessary change, before he can pretend to discover the professional practice of the profession he has selected. if I was a doctor, I was going to say that this method obeys a protocol of care: care of the image of this sector of activity, care of oneself, care of the way of practicing this activity. also aims to break the stereotypes that develop those who hear for the first time of this type of business or have had alarmist echoes