Global Strategic Management in Advertising Industry - Joseph Tshilomb Jk - Grāmatas -  - 9781702590266 - 2019. gada 25. oktobris
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Global Strategic Management in Advertising Industry

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This study examines the patterns and trends on both the theory and practice in the field of Strategic Management in the Global Adversing Industry. Strategy is considered as an appeal to rational decision-making rather than to instinct. In a business organisation, such performances will focus on creating value for profit and guiding the company towards the future in a chaging environment. This study look at the drivers of the changes in the Global Advertising Industry and proposes some solutions for management issues in this industry.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2019. gada 25. oktobris
ISBN13 9781702590266
Lapas 42
Izmēri 152 × 229 × 3 mm   ·   77 g
Valoda Angļu  

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