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Experimental Economics in Marketing - Foundations and Trends (R) in Marketing Ernan Haruvy
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Experimental Economics in Marketing - Foundations and Trends (R) in Marketing
Ernan Haruvy
Presents a set of goals to help the reader understand the role of experimental economics in marketing. These include distinguishing experimental economics from other fields in the broadest possible terms; providing the basic methodological tenets of experimental economics; and delineating classes of experiments within experimental economics.
84 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 29. augusts |
| ISBN13 | 9781680831665 |
| Izdevēji | now publishers Inc |
| Lapas | 84 |
| Izmēri | 233 × 155 × 8 mm · 131 g |
| Valoda | Angļu |
