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Marketing Case Studies: Linking Theory to Practice Rand Irshaidat
Marketing Case Studies: Linking Theory to Practice
Rand Irshaidat
Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behaviour, branding, customer relationship marketing (CRM), and more.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2023. gada 10. marts |
| ISBN13 | 9781680537253 |
| Izdevēji | Academica Press |
| Lapas | 250 |
| Izmēri | 150 × 220 × 20 mm · 467 g |
| Valoda | Angļu |