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Red Ocean Traps (Harvard Business Review Classics) - Harvard Business Review Classics W. Chan Kim
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Red Ocean Traps (Harvard Business Review Classics) - Harvard Business Review Classics
W. Chan Kim
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy
64 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2017. gada 20. jūnijs |
| ISBN13 | 9781633692664 |
| Izdevēji | Harvard Business Review Press |
| Lapas | 64 |
| Izmēri | 117 × 173 × 5 mm · 58 g |
| Valoda | Angļu |
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