Pastāsti draugiem par šo preci:
Behind the Manipulation: The Art of Advertising Copywriting William Barre
Do you have a profile? Pierakstīties
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
Saņemiet paziņojumus par jauniem William Barre izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Pieejams arī kā:
Behind the Manipulation: The Art of Advertising Copywriting
William Barre
Reveals the secrets behind the manipulation that is inherent in all brand advertising. This book offers readers a step-by-step guide to writing brand advertising for all media. Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising; and learn how to think creatively and develop their own unique ""voices"".
212 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 30. decembris |
| ISBN13 | 9781631893988 |
| Izdevēji | Cognella, Inc |
| Lapas | 212 |
| Izmēri | 152 × 229 × 280 mm · 503 g |
| Valoda | Angļu |
![Cover for Daniel Bouweraerts · Introduction to Graphic Arts and Media Technologies (Paperback Book) [Second edition] (2025)](https://imusic.b-cdn.net/images/item/original/367/9798823343367.jpg?daniel-bouweraerts-2025-introduction-to-graphic-arts-and-media-technologies-paperback-book&class=scaled&v=1785797086)
![Cover for Understanding and Combating Global Corruption: A Reader (Paperback Book) [Second edition] (2025)](https://imusic.b-cdn.net/images/item/original/897/9781793547897.jpg?2025-understanding-and-combating-global-corruption-a-reader-paperback-book&class=scaled&v=1783333382)
![Cover for Race and Ethnicity: The Sociological Mindful Approach (Paperback Book) [Second edition] (2025)](https://imusic.b-cdn.net/images/item/original/660/9798823370660.jpg?2025-race-and-ethnicity-the-sociological-mindful-approach-paperback-book&class=scaled&v=1783368357)
![Cover for Douglas Pride · Geology and the National Parks and Monuments (Paperback Book) [First edition] (2025)](https://imusic.b-cdn.net/images/item/original/857/9781516584857.jpg?douglas-pride-2025-geology-and-the-national-parks-and-monuments-paperback-book&class=scaled&v=1783333472)
![Cover for Brian D. Skelly · Logic Between the Lines: Making Philosophical Sense of Logic and Logical Sense of Philosophy (Paperback Book) [Revised First edition] (2025)](https://imusic.b-cdn.net/images/item/original/207/9798823375207.jpg?brian-d-skelly-2025-logic-between-the-lines-making-philosophical-sense-of-logic-and-logical-sense-of-philosophy-paperback-book&class=scaled&v=1783165711)
