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Behind the Manipulation: The Art of Advertising Copywriting William Barre Second edition
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Behind the Manipulation: The Art of Advertising Copywriting
William Barre
Reveals the secrets behind the manipulation that is inherent in all brand advertising. The book offers readers a guide to writing brand advertising for all media. This is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, communication, and popular culture.
244 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 10. augusts |
| ISBN13 | 9781516532001 |
| Izdevēji | Cognella, Inc |
| Lapas | 244 |
| Izmēri | 203 × 254 × 13 mm · 333 g |
| Valoda | Angļu |
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