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Technical Marketing Communication: A Guide to Writing, Design, and Delivery Emil B. Towner
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Technical Marketing Communication: A Guide to Writing, Design, and Delivery
Emil B. Towner
Toothpaste... disposable razors... security systems... farm equipment. Those products have one thing in common. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials.
160 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 30. aprīlis |
| ISBN13 | 9781631572661 |
| Izdevēji | Business Expert Press |
| Lapas | 160 |
| Izmēri | 152 × 228 × 8 mm · 213 g |
| Valoda | Angļu |
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