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Branding and Sustainable Competitive Advantage: Building Virtual Presence Avinash Kapoor
Branding and Sustainable Competitive Advantage: Building Virtual Presence
Avinash Kapoor
"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
296 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2011. gada 30. septembris |
| Oriģinālā izdošanas datums | 2012 |
| ISBN13 | 9781613501719 |
| Izdevēji | Business Science Reference |
| Lapas | 294 |
| Izmēri | 216 × 280 × 17 mm · 975 g |
| Valoda | Angļu |
| Redaktors | Kapoor, Avinash |
| Redaktors | Kulshrestha, Chinmaya |