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Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (Research Essentials) Avinash Kapoor 1. izdevums
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Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (Research Essentials)
Avinash Kapoor
Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 31. augusts |
| ISBN13 | 9781466644304 |
| Izdevēji | IGI Global |
| Lapas | 247 |
| Izmēri | 24 × 178 × 254 mm · 957 g |
| Valoda | Angļu |
