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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis - Foundations and Trends in Marketing Dawn Iacobucci
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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis - Foundations and Trends in Marketing
Dawn Iacobucci
Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.
104 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 30. decembris |
| ISBN13 | 9781601989130 |
| Izdevēji | now publishers Inc |
| Lapas | 104 |
| Izmēri | 156 × 234 × 6 mm · 158 g |
| Valoda | Angļu |
