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Culture and Consumer Behavior - Foundations and Trends (R) in Marketing Chi-yue Chiu
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Culture and Consumer Behavior - Foundations and Trends (R) in Marketing
Chi-yue Chiu
Explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analysing how culture affects consumer behaviours, and provide seven steps for understanding the influence of culture on consumer behaviours.
86 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 10. aprīlis |
| ISBN13 | 9781601988249 |
| Izdevēji | now publishers Inc |
| Lapas | 86 |
| Izmēri | 156 × 234 × 5 mm · 131 g |
| Valoda | Angļu |
