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Experience Marketing: Concepts, frameworks and consumer insights - Foundations and Trends (R) in Marketing Bernd Schmitt
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Experience Marketing: Concepts, frameworks and consumer insights - Foundations and Trends (R) in Marketing
Bernd Schmitt
Examines a new and exciting concept of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace.
74 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 30. jūnijs |
| ISBN13 | 9781601984524 |
| Izdevēji | now publishers Inc |
| Lapas | 74 |
| Izmēri | 158 × 233 × 5 mm · 117 g |
| Valoda | Angļu |
![Cover for Bernd Schmitt · Kundenerlebnis als Wettbewerbsvorteil (Paperback Book) [Softcover reprint of the original 1st ed. 2004 edition] (2012)](https://imusic.b-cdn.net/images/item/original/228/9783322903228.jpg?bernd-schmitt-2012-kundenerlebnis-als-wettbewerbsvorteil-paperback-book&class=scaled&v=1409821041)
