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The Psychology of the Asian Consumer Bernd Schmitt 1. izdevums
The Psychology of the Asian Consumer
Bernd Schmitt
The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding of Asian consumer behavior and is especially timely in light of today’s global economy and its focus on the Pacific Rim.
176 pages, 17 black & white tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 27. oktobris |
| ISBN13 | 9780765646477 |
| Izdevēji | Taylor & Francis Ltd |
| Žanrs | Aspects (Academic) > Business Aspects |
| Lapas | 176 |
| Izmēri | 152 × 229 × 10 mm · 249 g |
| Valoda | Angļu |
| Redaktors | Lee, Leonard |
| Redaktors | Schmitt, Bernd (Columbia Business School, USA) |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim