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Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter Pankaj Ghemawat
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Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter
Pankaj Ghemawat
Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. The author explains that the cross-border differences are larger than we often assume.
272 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2007. gada 27. augusts |
| ISBN13 | 9781591398660 |
| Izdevēji | Harvard Business Review Press |
| Lapas | 272 |
| Izmēri | 168 × 241 × 25 mm · 580 g |
| Valoda | Angļu |
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