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Integrated Branding: Becoming Brand-Driven Through Companywide Action Joe LePla
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€ 111,99
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Paredzamā piegāde . gada 5. - 19. nov.
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Integrated Branding: Becoming Brand-Driven Through Companywide Action
Joe LePla
To get the full benefit of branding, companies must actually live the brands they sell. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.
318 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1999. gada 30. oktobris |
| ISBN13 | 9781567202380 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 320 |
| Izmēri | 156 × 235 × 19 mm · 621 g |
| Valoda | Angļu |
