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Environmental Marketing: Strategies, Practice, Theory, and Research William Winston 1. izdevums
Environmental Marketing: Strategies, Practice, Theory, and Research
William Winston
Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.
415 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1997. gada 7. janvāris |
| ISBN13 | 9781560249283 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 438 |
| Izmēri | 153 × 211 × 24 mm · 594 g |
| Valoda | Angļu |