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Globalization of Consumer Markets: Structures and Strategies Erdener Kaynak 1. izdevums
Globalization of Consumer Markets: Structures and Strategies
Erdener Kaynak
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.
356 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1994. gada 27. maijs |
| ISBN13 | 9781560244295 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 356 |
| Izmēri | 150 × 220 × 20 mm · 820 g |
| Valoda | Angļu |
| Redaktors | Hassan, Salah S. |
| Redaktors | Kaynak, Erdener |