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Professional Services Marketing: Strategy and Tactics William Winston 1. izdevums
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Professional Services Marketing: Strategy and Tactics
William Winston
This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.
127 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1993. gada 20. janvāris |
| ISBN13 | 9781560242413 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 146 |
| Izmēri | 150 × 220 × 10 mm · 270 g |
| Valoda | Angļu |
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